CLIENT

Picnic Social

INDUSTRY

Communications & Marketing

MY ROLE

Logo Design

Brand Identity Design

BACKGROUND

Brand identity and logo design for Picnic Social on behalf of Workshop Creative. Picnic is a full service marketing agency specializing in the areas of strategy development, market funnel campaigns and content creation. Formerly known as Snap Social Media Strategies, the company was looking to rebrand under a new name and identity, which represented their creativity, expertise and collaborative nature. With this in mind, we created a custom identity inspired by the pattern of a picnic blanket, symbolizing collaboration and comfort, with different elements coming together to make a whole.

CONTRIBUTORS

Art Direction by Gisele Forge

LOGO DESIGN

LETTERHEAD

PANTONE 7694 C

PANTONE 710 C

PANTONE 565 C

‚Äč

PANTONE 474 C

WEBSITE MOCKUP

¬©Danielle Jette 2020