Brand identity and logo design for Picnic Social on behalf of Workshop Creative. Picnic is a full service marketing agency specializing in the areas of strategy development, market funnel campaigns and content creation. Formerly known as Snap Social Media Strategies, the company was looking to rebrand under a new name and identity, which represented their creativity, expertise and collaborative nature. With this in mind, we created a custom identity inspired by the pattern of a picnic blanket, symbolizing collaboration and comfort, with different elements coming together to make a whole.