CLIENT

The Lazy Gourmet

INDUSTRY

Hospitality

BACKGROUND

Marketing collateral and menu design for Vancouver catering company the Lazy Gourmet on behalf of design and marketing agency Workshop Creative. We worked with the Lazy Gourmet team on a soft rebrand, maintaining the reputable logo but pairing it with an updated brand style guide, with a focus on typography and modern colour palette. In a 3 month process, we guided them through website strategy, content planning, copywriting and photography selection. The final result was a beautiful editorial-inspired website with a well organized menu structure, featured event case studies to highlight their previous work, as well as updated marketing collateral across all brand touchpoints to match their new look.

CONTRIBUTORS

Art Direction by Gisele Forge

UX UI Design Sabrina Choi

MY ROLE

Menu Design

Invitation Design

Social Media Graphics

Email Newsletter Design

Google Ads

Printed Ads

Event Signage

Webpage Layouts

©Danielle Jette 2020